The ball without prejudice

We needed to develop a regional action to show the South American Football Confederation - CONMEBOL’s achievements in the development of female soccer in less than a month, and with a limited budget. Thirty days after having received the request, we launched an action that, for the very first time, used an official football to send out a message. This action was replicated simultaneously in 5 different countries, demonstrting that “Football beats Prejudice”.